Disadvantages of guest blogging and their solutions
Unrelated contentContent by a guest blogger can be unrelated to your blogs content or primary topic. This will result in the overall reputation of your blog . If you have created a good value in writing about a niche, this will be a bigger problem for you. You can easily avoid this problem by ensuring that you accept guest posts from the blogger who write within your niche.
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Duplicate or spun contentThis has been the biggest problem with guest blogging. Many guest bloggers write a single article and post it on multiple blogs as guest bloggers , such article might be spun articles that are created after making some usual changes to a single article , changes like replacing a word with similar word are common in this practice. Search engines are nowadays good with understanding similar content and interpreting words. A blogger may lose a lot by accepting such guest post. The best way to keep away from such harm is to accept guest post from reputed and known bloggers. You can also do a quick Google Search using some part of the article and find any relevant article on other blogs.
Incomplete informationMany guest posts are incomplete and redirect readers to some other blog for more information, the blog is mostly of the guest blogger. This can really harm your blogs reputation and you must make sure that your do not accept such guest posts.
Smaller postGuest posts are generally smaller and intended for a backlink. Such smaller posts does not keep any value for readers and also for search engines. You have to make sure that you allow guest posts which are reasonably good and informative.
Links in the postGuest blogger usually seek a “dofollow” link . When Search engine find a dofollow link on a webpage they relate the webpage with the linked page. If the link is spam , irrelevant or directly readers to some negative webpage, your blog domain and the page will lose a lot of SEO reputation. Many large websites have lost their PageRank by 40% to 60% by putting such links for money. This can be avoided by allowing links to genuine and relevant webpages. You must make sure that the anchor text used with the link is relevant.
Effect on your blogs regular readersGuest blogging can harm and actually reduce the readership of your blog. This can be due to irrelevant or quality lacking content or because your readers like the way you write and do not like the writing style of any other author. This can be avoided by many ways, some are offered below;
1. Hosting guest posts on subdomain of your primary domain.
2. Creating your unique feed and allowing subscription to that feed.
Guest blogging can really benefit you if is practiced in a positive manner and just with the intention of creating and posts with other bloggers like you do for your blog.