Samsung has successfully launched Galaxy Grand last Tuesday, which is a superb mobile device hitting
all the big markets. The device almost resembles to Samsung S3 just with a little difference in resolution
i.e. 800X480 pixels. This resolution factor is really a point of discussion for Samsung, but it does not
matter because its features are more dominant than drawbacks. Dual-SIM support, superb display,
awesome camera results, and enhanced technology applications are few of its core features. Release
of any Samsung device always put a great influence on huge markets, but discussion over here will only
focus the Samsung Galaxy Grand device’s impact on the mobile markets of various countries.
Positive Impact on Chinese Industry:
Samsung is considered as the most valuable and highest brand, and is the biggest handset product of
China. Galaxy Grand is popular in China markets and all other mobile markets where mobile prices are
found very less. Keep in mind that if you are Samsung S3 user, this Galaxy Grand may not prove feasible
for you. Therefore, because of its low prices and more features, device was successful to have positive
impact on Chinese markets. Samsung mobile manufacturing is growing more in Chinese industry and
is putting very high profit margins as compared to other countries’ markets. In future, such Chinese
Samsung handsets are expected to be launched along with quad-core phone segments.
Not Suitable For Release in US Markets:
This Samsung device is not yet suitable for USA markets because of few major issues. The very first is
concerned with its costs. Its low-cost had a great impact on US markets. In addition to this, dual SIM
option is not much common in US because of States’ rules and policies.
The second issue is concerned with its proper authentication and licensing. Reports were there that the
handset has successfully cleared necessary documentations and licensing from Chinese Industry, but
these were just rumors, the final release of this gadget in US markets is still not guaranteed.
Asian and African Mobile Markets:
It is observed that residents of Asia and Africa make best use of Chinese mobile products. Samsung
Galaxy Grand is being offered with more advanced features at very low cost. Moreover, the Dual-SIM
feature has been popular in these continents because of extensive mobile usage. Thus, the availability of
this gadget in such a way has created a positive impression on Asian and African markets.
Customers involved in the purchase of quality products always influence the markets. Quality over
here refers to maximum users’ satisfaction, which is only achieved if reliability, cost, durability, and
performance issues are kept in consideration. Same is the case with this Samsung Galaxy Grand mobile
device, which has satisfied infinite users with its tremendous looks, low-costs, and countless features.
Last but not the least; the release of this gadget has alarmed the mobile markets all over the world and
has forced them to change their marketing plans for the efficient survival in the global market.
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