
Before moving to the fourth article of this series on earning from a website. I recommend users to check out below mentioned earlier articles in this series.
Learn creating a service oriented website
In this article we are going to learn about creating a service oriented site and making money from it. Let us first understand that, what a service oriented site can be ? A service oriented site is a site dedicated to some service or multiple service, these services can either be offered for free or can be charged.
A service based site is actual business activity and requires more resources than any other type of websites. Some known examples of service based sites are Google - which provides search facilities and hundreds of other services under this brand, Facebook- which provides social connectivity service and advertisement service. There are many such services and sites providing them. Most of the top ranking sites in Alexa are service based sites. Sites like YouTube and Flickr are content based sites but operate on large scale and become service based sites.
Now after knowing few service based sites , you can understand the efforts required to create such a site. You are not going to plan creation of next Google or Facebook but you can simply start a concept and later grow it to scales.
The first and most important recommendation I can give you is that creating of a commercial service oriented site is a full time and totally commercial activity and you should know that this will have to be your primary activity and you should have basic minimum resources to do this.
Steps for creation of service oriented site.
To start with the project of creating a service based site, you need to have some concept of a service you are going to offer. If you have a concept that is yet to be introduced and is required by internet users, you have better possibilities of making it popular very early.
You can also go for simple concepts like e-commerce site or and online store. Nowadays many sites offer hosted services that can be used to create an online store in minutes. Some leading services are Shopify , Yokaboo , HighWire etc. You can also go for an self hosted e-commerce site with e-commerce software like X-Cart and Zen Cart. Going for a self hosted e-commerce site will be bit difficult and will require more effort and resources.
Learn about starting an online e-commerce website or online store.
starting an online stores requires you to have some experience of trading and a good strategy to sell products. Offering popular services like Cash On Delivery, will require you to pour large capital and then enjoy returns. You will also need to have customer care service and quality care norms. Nowadays when large corporates are in this business it is becoming expensive to be competitive. Creating a brand of online store requires great efforts, time and money. Payment integration facilities are provided by many companies in different countries. Services like PayPal, Moneybookers and 2checkOut are very popular but are guided by various country specific norms. Receiving and processing payment online, delivering goods, consumer safety and trading of goods are activities that are guided by various laws in individual countries. You will need to have good knowledge of all these compliances.
Other online service oriented websites
Some creative minds create great service offered on the internet. Popular site like Facebook and YouTube and even Google are such creations only. A good concept quickly becomes popular on the internet. If you have such a concept you can also make it a dream come true project but before you proceed know few basic things.
1. Offer time to develop a good concept that will be able to make its market. Discuss with people around you and even internet users over social media sites.
2. Once you have a good concept, make a good promotional strategy. If you lack such abilities , consult someone better for this. Make a project report of your idea and various other aspects of it.
3. Now think of the initial capital required to do this. You will need custom scripts and technical resources to create your website. No open source script will give you 100% of what you need. So even if you use an open source software, you will have to do a lot of customization. Such a website will have to be hosted on a dedicated server with higher configuration. You will also need to spend good money to promotes such project.
4. If you can arrange the basic capital required to start and operate your website over a period , that is great. You can operate your website for over a period and after that you may approach venture capital firms or sell you site to a third party and cash on your initial investment.
Website like Google and Facebook were formed and promoted in this manner only. Popular video hosting site YouTube was also promoted in this manner but was sold to Google after becoming popular.
4. If the initial capital required for your project is more than what could arrange on your own. Now this will be the time to be more of an entrepreneur. You will have to raise funds by approaching venture capital companies, Financial institutions, High network investors or any other project financers. Raising capital for business projects is guided by laws in different countries. Do mind the laws prevailing in the country you belong to. Raising funds for a project which is yet to be introduced in market requires a lot of efforts but a good concept will find the right people for it.
5. Apart from having a good concept to start with , you project also requires to be updated with new features and services. This can not be done only by you.Once you have adequate capital and other resources, actual administration of these resources is extremely important. If you think that you need assistance over these, you can hire people from good business schools to take care of this.
I can give you an example for this, a very popular anonymous video chat website Chatroulette was promoted with minimum resources and a desired concept. The site became very popular within few weeks of its launch. The site later lost its visitors due to lacking up-gradation and now is a less visited site than it could have been.
In the next and final article of this series on creating a website and making money from it, We will learn about some basics of maintaining and promoting a website after its launch. Stay tuned to KsnWorld.


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