Composing and publishing a blog post

“Composing a blog post is the most important aspect of blogging.”, This was the answer by me when some ne asked about the most important part of blogging. Many bloggers do not realize this and commit the biggest mistake. To explain this further I can give one example . Just imagine that you find two chocolate stores in your nearby market. Store is always full of people and Store 2 has few regular customers checking in and out. Store 2 is more successful and the reason is that store 2 has few people coming in but they are real customers and store 1 more visitors and less customers. When you try to research further you find that store 1 has variety of chocolates and always introduces new varieties but the varieties offered by store 1 are not popular in your market, on the other side store two has regular variety of chocolates that are popular and has regular buyers.
What we can learn from above example is that a blogger must always try to focus on few things ;
#1. Whom they are writing for ?
#2. What are they writing ?
#3. Why readers will like that ?
Above mentioned tips apply to bloggers seriously trying to build readership but every blogger will not have such a goal. However , there are many other things that a bloggers must know for composing better blog posts.

Image source and license information

Blog post idea

The idea behind a blog post is really important. This applies irrespective of the goal behind blogging. A blogger has to be very clear about the idea behind their blog post. A blogger can not just write anything.

Series of blog posts

This blog post is part of the better blogger series. Offering blog post being a part of series can really add to the reputation of a blog. This will increase the time readers spend on a blog and make it easy for a blogger to elaborate on a broad topic by dividing it in smaller posts.

Blog post title

The title of a blog blog post is important from the perspective of SEO and readers too. The SEO aspect is covered in a point below but from the readers perspective, a blogger has to ensure things mentioned below,

#1. Post title should be most relevant to its content.
#2. Post Title should be appealing for most of your readers and other people who may see it.

Writing a blog post

Writing a blog post in general is about a style that the bloggers have of their own but a good idea is to script few very important points of your blog post and after that those points can be further elaborated.

Editing blog posts

Editing blog posts involves making it proper for readers and search engines too. The search engine part is discussed below but for readers, avoiding grammatical errors is very important. Bloggers can use blog post editors to write blog posts rather that using word processing utilities like MS Word or Open Office etc. Blog post editors are very advanced nowadays and are generally "WYSIWYG” ( What you see is what you get ) editors. All leading blog platforms have such editors. Bloggers have to ensure that grammatical error detection is turned on.
Time is becoming very important and it keeps the same importance to your readers too. A blogger has to ensure that optimum information is provided in minimum words. Generally a post of 500 words is sufficient but can have more words if the topic demands.
A blog post must also use , images , videos , tables etc. wherever applicable. Blog post editors have these features inbuilt. Bloggers must also avoid using iframes , nested tables and flash if not explicitly needed.

Using videos, images and other media

Videos and images make a blog post appealing and adds to its utility. It is recommended that videos and images are hosted on a content delivery network or services using such infrastructure. Leading videos and image hosting services like YouTube, Picassa and Flickr etc. use advanced and highly capable infrastructure that ensures prompt loading of the content.
Images and videos can be embedded in your posts. While doing this bloggers must ensure that they use proper ALT tag for the content.
While using content like videos or photos or any such , blogger must use valid sources. Blogger must not copy content straightaway . There are many sources on the internet that offer reusable content for free license or licenses like CC . Attribution is also very important. Post linked below will help in this.

Ways to find free photos for modification and reuse.

SEO while composing blog post

SEO while composing a blog post is a broad topic however we will be dealing with it in short here. Here are few tips for better SEO while composing blog posts.
#1. Use most relevant keywords in title.
#2. Limit the title to 75 characters.
#3. Use H1 To H6 tags to highlight the important points in your post.
#4. Distribute content in paragraphs.
#5. Use CLEAR property for images wherever needed.
#6. Use ALT attributes to images.
#7. Use NOFOLLOW attribute to links wherever needed.
#8. Use few but most relevant categories and tags.
#9. Use meta search description , it is possible in many leading platforms.
#10. Use custom URL that includes important keywords and describes the post in least possible words.
#11. Use plugging and extensions for increasing SEO while composing post. Such plug-ins are available for WordPress and many leading platforms.
#12. Use most important keyword while starting the post or a paragraph in the post.

Associating post with your blog and other posts

While writing blogs post associating them with existing post on your blog/s is recommended.

Making blog posts interactive

A blogger should develop interactive style of writing. This styles will make readers offer more comments will will give more ides for writing. This will help bloggers make readers visit regularly to their blogs.